Big Data, or Big Data, is called the new oil because it brings fabulous profits. BizUPLab kft specialists shared in simple words what Big Data is. By the way, this is one of the
areas of work of our company.
Big Data is huge amounts of information that is first collected, structured, then analysed and used to make decisions or forecasts. For example, an online shop collects data about customers and their orders in order to form the right assortment and show advertising to those who will be interested in it. Based on customer behaviour, experts see when demand is higher, such as before holidays, and predict how much to increase the stock of goods.