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MVP is a version of a product with a minimum set of features sufficient to get it to market and test hypotheses. Unlike a full software product, an MVP focuses on key features that are most valuable to users. This approach saves time and money. A simplified mobile or web application is tested at all stages of development.

When discussing the TOR, the specialists of BIZupLab Ltd. often come across situations in which the customer planning a trial version of a digital product makes one of two mistakes. Either they want to do everything at once, rebuild the "raw" idea and delay the release. Or they offer to speed up the work, believing that the MVP is a "trial" and "we'll do it again later". The result is a non-competitive product that is uninteresting and incomprehensible to the user.

MVP. Simple and Quality VS «Spaceship»

The first iPhone offered the user a stylish design and a media player rather than a cool camera and integration with email and a stylus, which was standard in the smartphone market at the time. At launch, Spotify offered the ability to listen to millions of songs for free on the site. No playlists, no podcasts, no videos and no mobile app. One idea - one realisation.
Smaller but better
Many people only see the first word in the term MVP (Minimum Viable Product). The user - the end user - doesn't want the "minimum", he wants the best. So what to do? Everything falls into place if we accept that at the start of an MVP it is better to focus on the key features and promise only what can really be delivered in a quality and workable way.

«y complicating a new product, making tweaks, demanding a lot of functionality in the early stages, the customer delays the release, slows down the "running-in" and further development. Instead of an MVP, do not plan a "spaceship" with a personal account, authorisation via Gmail and connection to all existing payment systems. It is long and expensive.

Speed of development
By limiting functionality to key elements, you can focus on quality implementation and the ability to test in the early stages of development. This speeds up the process and reduces time to market. By identifying the key features that best solve user problems, the idea can be implemented quickly and efficiently.

Market research, surveys and interviews with potential users identify the key requirements and features that should be included in the MVP.

Getting user attention
Focusing on a strong feature or promise can capture user attention and interest. Focusing on key benefits helps to clearly identify the value the user will receive.

At launch, Slack introduced MVPs in the form of instant messaging and group chats. Due to its simplicity and ease of use, the software product spread quickly and received enough feedback to improve and expand its functionality.
Quality and stability
Dropbox, an online file storage and sharing service, also started with MVP - a website with simple file syncing and sharing functionality. It is now a well-known hosting service that operates in 200 countries and is available in 19 languages. It is important to realise that MVP does not mean lower quality or an unfinished product. Startups are more likely to limit the functionality of an MVP by devoting more time and resources to testing and debugging. The design (UI/UX) of an MVP should be easily scalable.

The sooner the product is available to users, the sooner feedback can be provided. Users can experience the product, give their opinions and suggest improvements. This approach facilitates understanding between the development team and the consumer, and allows you to make informed decisions about how to evolve the product and what features are most valuable to users. An iterative approach allows gradual improvement of the product based on feedback and real user needs, increasing the chances of successful market adoption.

The key principle of MVP is simplicity
It is important to remember that the MVP is only a starting point and further product development should be based on user feedback and real market needs. Limiting the functionality in an MVP helps to avoid the complexities associated with developing and integrating a large number of features.

The iterative approach allows the BIZupLab team to incrementally implement changes by fixing bugs after the launch of the client's MVP. We add new features, test hypotheses and make informed decisions based on actual results. When calculating the project budget, we reduce costs by using libraries and frameworks. An agile approach allows us to quickly adapt to change and focus on the functionality that is most valuable to the customer.
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